Kodak The Moment After ~
Kodak The Moment After ~
In an era where proving your physical presence matters more than truly experiencing the moment, Where the desire to document overshadows the act of living. Precious memories are reduced to digital archives—stored but truly never lived, never felt.
"Kodak redefines the Kodak Moment by reviving its timeless belief in an era where joy is a matter of seconds as it’s captured. It’s no longer just about the photo it’s about —the moment after—the one that can’t be staged, filtered, or recreated. A moment that fuels Gen Z’s curiosity of “What if?” and “What’s next?”
IDEA
INTRODUCTION
Kodak partners with iPhone to launch a new camera feature—similar to Time Sensitive or Do Not Disturb modes. Activate it, and you’ll be limited to a few intentional shots, preventing endless snaps that get lost in the archive. It’s about capturing the emotion, not just the image, so you can relive the Moments After.
Each photo will come with Kodak’s iconic vintage frame and customized filters, blending nostalgia with modern storytelling
iPhone X Kodak
“Kodak Mode : Pause”
ADS
UGC
“What did I miss?”
the moments you missed—those that slipped by while you were chasing what you thought is the Moment. in this UGC activation users can showcase those missed memories, with the chance to be featured on Kodak’s IG and website.
SOCIAL
